Ah September. Back to school. Time to get organised. Your business website needs refreshing and your digital marketing budget is earmarked for it. So you’ve come to us here at Kooba – the website experts – to commission us to create a fabulous website. But what if we told you; you don’t need one? Well,

Account Based Marketing is driving many B2B organisations’ pipeline onwards and upwards at previously unseen rates. It’s therefore unsurprising that more and more board rooms and executives are asking small marketing teams to begin their own ABM programmes. This can be a real challenge, particularly for 1 or 2-person departments, who already face a whole

It’s that time of year again: Black Friday and Cyber Monday are almost upon us. Hopefully, you’re already well prepared, have got the right liability insurance in place, and your warehouse is well stocked.  No matter how organized you are, it’s never too early to double check that all the boxes have been ticked. As

Arguably your most valuable campaign audiences are those who have already shown interest in your brand by coming into contact with your app or website. That’s why Google Ads has a feature enabling you to target these specific groups. Shoppers who are reminded of your products and services by encountering your remarketing campaigns are more

Digital marketing specialists need to use many tools to achieve their goals and reach target audiences. However, not many consider a VPN (Virtual Private Network) an essential part of their kit. However, I’d like to shed some light on this topic and tell you why marketing agencies need to use a VPN. Overview of VPN

HubSpot is a powerful tool that can enhance the marketing and sales of any business. With so many powerful features to choose from, HubSpot is sometimes grossly underused! The first step to taking full advantage of what HubSpot has to offer is implementing some basic, yet effective, HubSpot marketing automation. Keep reading for a list