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Digital Marketing: Definition Strategies


The development of technology has changed many aspects of life, including how businesses market their products and services to customers. Given that everyone becomes more connected with the help of the internet, that is when the addition of ‘digital’ comes into the marketing process.

As more people use the internet to shop and keep themselves entertained while staying in touch with their loved ones, the age of newspaper advertisements and TV commercials gradually loses its prominence. After all, an average global internet user spends seven hours online daily.

Disregarding this fact and not implementing digital marketing in your business will only mean you are losing the opportunity to promote your products or services to a much bigger target audience.

Continue reading to learn more about digital marketing and what you need to do to help expand your customer reach and grow your online presence.

Digital marketing is currently the most effective way of promoting products or services to potential customers online. Despite the shift to online platforms, digital marketing still has the same role as traditional marketing—raising brand awareness.

If you want to succeed in digital marketing, have a solid understanding of your target audience and know the different types of digital marketing.

All the different types of digital marketing that you can implement in your company have three goals in common: to raise brand awareness, generate leads, and increase sales. Knowing the differences between each type will help you put them to good use to promote business growth.

Here are the different types of digital marketing that you need to know.

1.  Search Engine Optimisation (SEO)

SEO is a type of digital marketing that inputs the right keyword into your content to optimize your website’s appearance on the first page of search engine results pages (SERPs) to acquire more traffic and strengthen your online presence.

You have to perform proper keyword research to know which one is the right keyword to use. If you are unfamiliar with keyword research, it is a method used to identify popular search terms or phrases that people are searching for online.

The more people have clicked on your content with targeted keywords aligned to their search intent, the higher the ranking of the said content will become, leading to more people finding it on SERPs.

2.  Search Engine Marketing (SEM)

Another type of digital marketing that you need to know is SEM. It is similar to SEO since your campaigns will get posted and appear more on search engines like Google, Yahoo, or Bing. The only difference is that you have to pay for it every time someone clicks on it on your SEM campaigns. That is why more people prefer calling it pay-per-click (PPC) advertising.

Given that your campaigns will show much faster right in front of your potential customers at the top of SERPs, it is no surprise more people will notice it leading to leads and sales generations.

3.  Social Media Marketing (SMM)

Besides search engines, using social media as a marketing platform is another effective type of digital marketing. With the continuous growth of social media users worldwide, reaching your target audience and expanding your online presence will not be a problem.

However, which social media should you choose for your business to connect and interact with the right audience? Narrow down your choice now by reading OOm‘s blog about choosing the right social media marketing platform for your business.

4.  Email Marketing

Sending emails to your customer’s email address is another type of digital marketing to promote your company. Whether you are about to release the newest products in the market or have an exclusive discount to offer, you can send your new or existing customers an email from time to time.

Before you can implement email marketing, you have to encourage them to subscribe to your email list so they can receive newsletter and promotional emails from you.

Everyone knows that if you fail to plan, chances are you plan to fail. The only way to avoid failure is to start implementing effective digital marketing strategies such as the following:

1.  Boost Product Visualisation

Even though products have images, if customers cannot see them as clearly as possible, it will be hard for them to make a purchase decision. After all, who would buy something they have not seen before, let alone used?

You can solve this dilemma by boosting your products’ visualization. Besides including different angles of your products, allow your customers to zoom in so they can see them in detail.

2.  Focus On Website Speed

Years ago, Think With Google found that 53% of people tend to abandon websites that take longer to load. If you think about the current situation, there is a high chance that everyone has become more impatient with waiting.

Consider doing the following to help improve your website speed.

  • Optimized images
  • Reduce the use of several plugins
  • Compress file size of images and videos

1.  Take Advantage of Google Business Profile

Since around 93% of online experience begins on search engines, the more you need to take advantage of Google Business Profile to keep your business on maps.

If you are unfamiliar with Google Business Profile, it used to be called Google My Business, which is an online business directory that people can go to when they have to learn more about the products or services of a particular company.

The practice of digital marketing will remain as long as more people will continue to have internet access. Embracing the endless possibilities of digital marketing can be the key component of your business growth as you expand your customer reach and increase your online presence.

Get in touch with OOm, an award-winning digital marketing agency, at +65 6391 0930, or leave a message on our website if you need help raising brand awareness and increasing the search engine ranking of your business’s website.

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