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Category: Social Media Marketing

How to Create a Winning TikTok Ad

TikTok is a completely different kind of video platform, and so if (as a digital marketing agency) you want to make ads that connect with people, you’re going to need some different strategies. In this article, The Good Marketer is going to cover everything you need to know about making TikTok ads that get results.

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What the Latest Instagram Algorithm Update Means for Your Business

Instagram is a powerful marketing platform. Around 75% of users take some sort of action after viewing an Instagram post, whether it’s visiting a website, following the brand on the platform, or purchasing something directly. Despite this potential to connect with customers, it’s getting harder for companies to use Instagram as a cost-effective marketing tool.

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The User Experience Perspective: Wordle

At the beginning of 2022, a word game called Wordle swept the world overnight. Suddenly, everyone was engaged in the game. Even if you weren’t, you definitely have seen friends and family sharing their scores on social media like this: Wordle 353 4/6 ⬜🟨🟨⬜⬜ 🟨🟨⬜⬜⬜ ⬜🟩🟩⬜🟩 🟩🟩🟩🟩🟩 In this article, UX Connections is going to

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How to Ensure That Your Social Media Is Social

How do you create a powerful, successful social media strategy? This is the crucial question being asked by business leaders and marketing experts the world over. Almost everyone acknowledges the impact that a smartly planned and executed social media strategy can have. Yet, too many organizations are still not living up to their potential in

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5 Ways to Increase Your Social Media Engagement

Engagement is one of the most important ways by which you can measure your social media marketing. It tells you how your content is being received and it can help attract new faces to your accounts. Engagement includes any likes, comments, shares, or reactions that people have to your content. While likes and comments can

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Everything You Need to Know for an Effective Social Media Strategy

Nowadays, social media has become an essential part of one’s business strategy; however, it takes more than just posting content to make effective use of these platforms for your business. This is where a social media strategy comes in to help reach your goals. Having a set plan of what you hope to achieve and

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The Strategy Behind Launching a Podcast for Your Brand

Attention business owners and influencers – there is no better time for you to launch your own podcast than now! Over the last few years, podcasts have been viewed as an audible form of blogging and are growing enormously in the podcast industry – yet, as of 2022, there are only 2 million podcasts compared

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14 Actionable Social Media Marketing Tactics For eCommerce Sites

Social media platforms can be used as potent tools for digital marketers aiming to boost small businesses, startups, and online sellers.     A recent survey from Datareportal indicates that 58.4% of the global population uses social media platforms—translating to over 4.6 billion individuals. On average, a user spends 2.27 hours on specific connection-driven digital apps, with

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Social Media Strategy for Fashion Brands

Online shopping has fully replaced our traditional methods of shopping, especially after the pandemic. Although we stopped wasting hours in shopping malls, the situation has made us way lazier; because it is unbelievably easy to do the shopping and be aware of the fashion trends thanks to the social media marketing fashion brands successfully manage. 

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How to Use Social Media in Healthcare Industry

The use of social media has skyrocketed, and it is essential for furthering your social media marketing initiatives in the healthcare industry. In this highly competitive field, a strong healthcare social media marketing strategy must be implemented in order to stand out from the crowd and reach patients and consumers. Naturally, with the developing technology,

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5 Tips to Hire the Right Web Development Agency

These days, there’s an abundance of web development agencies out there, offering services all the way from brief to build. With an ever-increasing demand for …

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5 Tactics for Improving Your Website’s UX in 2022

User experience is vital to the success of any product or service and websites are no exception. Having a good online presence is as important …

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Best Ways To Make Your Mobile Website Load Faster In 2022

Everyone who accesses the web always seems to be in a hurry, making a website load as fast as possible should be a priority for …

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4 Best Website Builder Tools for Food & Beverage Industry

Do you need a website where you can take online orders or a place just to share information about your restaurant? Maybe a platform to …

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Designing Websites for Clients? Here’s Your Toolkit

When it comes to building, maintaining and promoting a website, there’s an arsenal of tools available to creatives. Finding the right tools, however, is another …

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5 Website Design Tips That Are Changing the Game in 2022

The internet is rapidly growing and continually evolving, making it challenging to keep up with the latest trends. Websites are a perfect example. Fifteen years …

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