With the introduction of Chrome’s new user-agent string structure, web analytics solutions need to be prepared for future updates.  Google is changing its user-agent string to provide a better browsing experience for users. The change will affect all browsers on Android devices.  The User-agent string is sent with every HTTP request to the server. This

If there’s a word to describe the client reporting process, it’s time-consuming. Picture it. You login to Facebook with a client’s account, take a few screenshots, paste them on a spreadsheet, and send it to them. You log out and login back again with another client’s account, take the screenshots, and … well, you know

You invested in countless coffee meetups and introduction calls to referrals and finally landed your first client. You’ve negotiated your contract, and it’s signed. Now starts a vital part of your business: Client onboarding.  Nailing the client onboarding process lays the foundation for a profitable and productive partnership. However, ignoring the importance of client onboarding

As the transition to a more online-focused earning happened during the difficult times of the pandemic, the rise of people trying to capitalize on that had risen too. Turns out the trend is here to stay due to lifestyle changes and the change in the overall outlook of earning from home. Both affiliate marketing and

If your business is looking for a fast way to get consumers to your website, make purchases, and build revenue, online pay-per-click (PPC) advertising is one of the best solutions. Unlike traditional advertising in print media or billboards that go to a wide audience, are targeted to a specific audience likely to buy. And while

Managing project delivery for an agency is no mean feat. There is always something on your to-do list. You proactively manage risk, while accepting the fact that you can’t account for everything. No two days are the same. Resource allocation is just one of the many factors that impacts your organization’s ability to deliver high-quality

Ah September. Back to school. Time to get organised. Your business website needs refreshing and your digital marketing budget is earmarked for it. So you’ve come to us here at Kooba – the website experts – to commission us to create a fabulous website. But what if we told you; you don’t need one? Well,

Account Based Marketing is driving many B2B organisations’ pipeline onwards and upwards at previously unseen rates. It’s therefore unsurprising that more and more board rooms and executives are asking small marketing teams to begin their own ABM programmes. This can be a real challenge, particularly for 1 or 2-person departments, who already face a whole

It’s that time of year again: Black Friday and Cyber Monday are almost upon us. Hopefully, you’re already well prepared, have got the right liability insurance in place, and your warehouse is well stocked.  No matter how organized you are, it’s never too early to double check that all the boxes have been ticked. As

Arguably your most valuable campaign audiences are those who have already shown interest in your brand by coming into contact with your app or website. That’s why Google Ads has a feature enabling you to target these specific groups. Shoppers who are reminded of your products and services by encountering your remarketing campaigns are more