Since the beginning of 2022, we have noticed many new trends that have taken over the e-commerce industry. As a result of the COVID-19 pandemic, consumers’ shopping behaviors have drastically changed, which allowed the e-commerce industry to blow up in many beneficial ways. In fact, the e-commerce industry is expected to reach $5.4 trillion by

As new generations enter the workforce, they bring with them new preferences that differ from their predecessors. Your company must adapt to these evolving priorities to attract and retain new employees who will bring with them fresh insights and help move your company forward. There could be up to four generations working within a single

A PowerPoint presentation can be just a deck of slides. But with specific PPT add-ins, you can turn it into a stunning presentation with beautiful charts and other amazing visuals, or even into impressive eLearning courses. At any rate, a good presentation requires hard work. However, add-ins let you make slides more appealing and interactive

The marketing role is constantly evolving to keep up with the changes caused by technological advancements. The qualities you needed in a marketer a few years ago differ from the skills required today. It is crucial to keep up with the changes and master the necessary channels to ensure lasting success. Recent studies have shown

It’s no secret that WordPress is one of the most popular platforms in the world. It powers half of the world’s websites — over 80 million — and has evolved from a humble blogging platform into one of the most powerful content management systems on the market. But there are plenty of uses for business

Google Analytics 4, more commonly referred to as GA4 is Google’s replacement for Universal Analytics. UA will be sunset in July of next year, after which it will stop collecting data. Like it or not, GA4 will soon be our only option for collecting user data – but why shut down Universal Analytics in the

Marketing is an ever-changing industry, with new trends and best practices constantly evolving. In order to execute marketing at the highest level, you have to build relationships with customers, tell your story in an authentic way, garner the attention of your target audience, and constantly analyze your results and adjust accordingly. It’s the responsibility of

A channel trailer is one of the most important things people pay attention to when they decide if they want to subscribe to a YouTube channel or not. It is a short video that introduces you and your content to users that are not subscribed to your channel yet. That is why it is so

People tend to work out problems with two different strategies. Either they work through some evidence and make a point of it, or a solution pops into their mind along with a feeling that the answer is right and they choose to believe their gut.  The first problem-solving way is what we call the use

If you are looking for the best PPC and SEM reporting tools to provide comprehensive PPC reports that show how your SEM strategy is going on, you are at the right place! Solid, reliable and comprehensive PPC reports for clients are an essential part of digital advertising agencies in order to keep track of the